About Us
Who We Are
Perfume Network of Australia (PNOA) is one of the country’s leading fragrance importers and distributors, supplying retailers and perfumeries nationwide with an extensive catalogue of genuine, world-renowned perfume brands. With over 20 years of industry expertise, we have built a reputation for reliability, authenticity, and customer service that goes beyond simply delivering stock — we provide the foundation for our partners to thrive in a highly competitive fragrance market.
Each year, we import and distribute more than 150,000+ fragrances and gift sets, ensuring Australian businesses have access to the very best the global fragrance industry has to offer. From niche luxury brands to household names, our curated range enables retailers to cater to every customer, at every price point.
Our Mission
Our mission is simple: to empower Australian retailers and perfumeries to maximise their presence in the fragrance industry. We achieve this by combining a vast product range with tailored wholesale solutions, competitive pricing, and dedicated support. By helping our partners strengthen their fragrance offering, we in turn help them increase customer loyalty, drive sales, and grow their business with confidence.
Our History
Founded in Sydney, PNOA began as an independent perfume wholesaler dedicated to bringing genuine international fragrances into the Australian market. From those early days, the business steadily expanded, developing deep relationships with both suppliers and retailers. In 2008, founder Manish Kumar Aggarwal extended this vision by launching Perfume Forever, a retail arm that brought PNOA’s expertise directly to Australian consumers through specialty stores and online channels.
Over the years, we have relocated to larger facilities, expanded our product lines to include skincare and gift sets, and embraced digital integration to ensure our partners have seamless access to our catalogue across multiple marketplaces. While our business has grown, our values have never changed: authenticity, reliability, and a commitment to our partners’ success.
Meet Our Founder – Manish Kumar Aggarwal
At the heart of PNOA is Manish Kumar Aggarwal, our founder and Managing Director. With more than two decades of experience in the fragrance and retail industries, Manish has been the driving force behind PNOA’s growth and reputation.
His vision from the beginning was clear: to make authentic, international fragrances widely accessible to Australians, while building a trusted network that retailers could rely on. Manish’s entrepreneurial spirit led to the creation of both the wholesale powerhouse PNOA and the retail success Perfume Forever. His deep industry knowledge, hands-on leadership, and commitment to service continue to guide the company today.
Why Partner With Us
When you choose PNOA, you’re choosing more than a supplier. You’re choosing a dedicated partner who understands the fragrance industry inside and out. From our extensive product catalogue to our competitive wholesale programs and reliable fulfilment, we are here to help your business grow.
We invite retailers and perfumeries across Australia to join our network and experience the difference of working with a team that is as invested in your success as you are.